Where can you make an impact?
Your Consumers
Today’s consumers want to feel good about where they spend their money. In fact, more than 77 percent say they are motivated to buy from companies that are committed to making the world a better place, and over two thirds are willing to pay more for socially and environmentally responsible brands (Harvard Business School). For small businesses, that means the right CSR program does more than build goodwill. It creates loyal customers who stick with you because they believe in what you stand for.
Your Employees
Your team cares about purpose just as much as your customers do. According to Harvard Business School, 93 percent of employees say companies must lead with purpose. When small businesses bring CSR into their culture, employees feel more connected, more engaged, and more likely to stay. This translates into stronger teams and less turnover even in competitive job markets.
It’s is not just about values. It is also about performance. Harvard research shows that companies who invest in social responsibility enjoy higher revenue, stronger market value, and better long term returns. By aligning purpose with business strategy, small businesses can unlock both financial growth and community impact. In other words, doing good really does help you do well.